Granted, building a site that conforms to web standards is work. But by virtue of building to standards, you will incorporate many usability features. How difficult is this? Joe Clark points out that just one step —making images accessible — would be a crucial leap forward:
“Seriously, if you’ve got an ordinary HTML Web page and you make absolutely all your images accessible — including, crucially, adding alt="" to every spacer GIF and every other meaningless graphic — you’re four-fifths of the way to being an accessible Web site for the group with the greatest single need, the blind and visually-impaired. ”
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